Strategy of the shaft eccentricity is introduced to enhance the mixing characteristics in a flat bottomed cylindrical vessel without baffles. The mixing is ensured by a six-curved blade impeller. Three solutions which are models of food emulsions are used as working fluids. These solutions have a shear thinning behavior modeled by the power-law. The effects of fluid properties, stirring rates, impeller rotational direction and impeller eccentricity on the 3D flow fields and power consumption are investigated. Three values of impeller eccentricity are considered, namely 0%, 24% and 48% of the vessel diameter. It is found that the opposite clockwise rotational direction reduces the power consumption, compared with the clockwise rotational direction. Also, the obtained results show that an impeller placed at an eccentric position between 24% and 48% of the vessel diameter and at the third of the vessel height may ensure the best mixing characteristics. (C) 2016 The Chemical Industry and Engineering Society of China, and Chemical Industry Press. All rights reserved.