The essence of kerogen decomposition in retorting process is organic carbon conversion. FTIR and GC-MS methods were employed in analyzing the conversion process of "kerogen -> bitumen" and "bitumen -> shale oil" in this paper. To achieve a deeper investigation of thermochemical transformation of organic carbon during the oil shale retorting, a set of physical models of carbon chains were constructed and analyzed using the transition state theory (TST) of quantum chemistry with gauss03 package. According to the results, the main reactions in the transformation of kerogen to bitumen are the re-integration of macromolecular structure and the breakup of oxygen-bridged bonds. Long alkyl chains containing functional groups decompose and transform to shorter alkanes, alkenes and aliphatic free radicals. The rupture of alkanes happens first at the middle position of long carbon chains. Alkyl free radicals further convert to alkanes, alkenes or aromatic rings. The alkanes take the highest content in shale oil. (C) 2016 Elsevier Ltd. All rights reserved.