The main objectives of this study are to determine the influence of crude oil type, salinity, temperature and pressure on the dynamic interfacial tension (DIFT) of crude oil based on the experiments and modeling approaches. DIFT is also modeled using dynamic adsorption models, mono-exponential decay model as well as empirical equations. The results showed that when temperature increases, unlike deionized water which inversion phase temperature was observed, the equilibrium IFT of crude oils/sea water increases due to reduction of surface excess concentration of natural surfactants at the fluid/fluid interface as a dominant mechanism. (C) 2016 Institution of Chemical Engineers. Published by Elsevier B.V. All rights reserved.