The light reflectivity of the film-coated titanium dioxide particles (TiO2) as a function of the film refractive index was derived and calculated using a plane film model. For the refractive index in the range of 1.00-2.15, the lower the film refractive index is, the higher is the light reflectivity of the film. It is inferred that the lower apparent refractive index of the porous film resulted in the higher reflectivity of light, i.e., the higher hiding power of the titanium dioxide particles. A dense film coating on TiO2 particles with different types of oxides, i.e., SiO2, Al2O3, MgO, ZnO, ZrO2, TiO2, corresponding to different refractive indices of the film from 1.46 to 2.50, was achieved, and the effects of refractive index on the hiding power from the model prediction were confirmed. Porous film coating of TiO2 particles was achieved by adding the organic template agent triethanolamine (TEA). The hiding power of the coated TiO2 particles was increased from 88.3 to 90.8 by adding the TEA template to the film coating (5-20 wt%). In other words, the amount of titanium dioxide needed was reduced by approximately 10% without a change in the hiding power. It is concluded that the film structure coated on TiO2 particle surface affects the light reflectivity significantly, namely, the porous film exhibits excellent performance for pigmentary titanium dioxide particles with high hiding power. (C) 2016 Elsevier B.V. All rights reserved.