A novel procedure has been developed for the Gilch reaction leading to poly(p-phenylene vinylenes) (PPVs). In the first step, selective activation of the starting material is achieved at low temperature. Subsequently, controlled chain growth is induced by lighting the alpha-halo-p-quinodimethane monomer. In contrast to the thermal Gilch polymerization, the photoinduced process allows adjusting crucial parameters such as intensity and energy of light. The progress of PPV formation can be followed visually or by in situ UV-vis spectroscopy. If the polymers are formed under appropriate conditions, they show very high molar masses, polydispersities in the common range, and higher constitutional homogeneity than thermally grown PPVs.