The work obtained mesoporous TiO2 white pigments using titanyl sulfate as titanium source with a simple, low-temperature method simplifying the synthesis process and reducing the energy consumption. We investigated the effects of the aging temperature and aging time on the structure and pigments properties of the samples. The structure and morphology of mesoporous samples were characterized by X-ray diffraction and transmission electron microscopy. The obtained mesoporous TiO2 showed excellent pigments properties of whiteness (93.91%), hiding power (12.37 g m(-2)), and lightness value (97.89), respectively. Moreover, such materials showed outstanding photodegradation performance of organic dyes under UV light irradiation. The current research provided an alternative route to prepare mesoporous TiO2 micspheres white pigments with well photocatalytic performance for indoor purification on industrial scale. It has great significance in titania white pigments field. (C) 2016 Elsevier B.V. All rights reserved.