Modulation of luminescent color or intensity by varying external stimuli, such as temperature, light, ion concentration, etc., has received increasing attention recently because of numerous applications such as sensors, bioanalysis, optical imaging and memories. For instance, electrically induced luminescent switching - electroluminochromism (ELC) - is one of the most powerful and promising approaches to implement controllable emission due to its facile and precise operation. Recent years have witnessed significant advances in ELC research in the context of materials development and device optimizations. This feature article reviews the fundamentals and recent progress in this emerging field, focusing on working mechanisms, materials, devices and performance improvements. Perspectives for future ELCs are also outlined.