We report on combined structural, kinetic, and computational studies unraveling the mechanism of a unique, highly selective intramolecular C(sp(2))-OMe cleavage/C(sp(2))-C(sp(2)) coupling tandem reaction in group 3 metal (Y and Sc) complexes of amidine-amidopyridinate ligands. The latter process represents a rare stoichiometric model of the nonredox cleavage of inert C(sp(2))-O bonds relevant to cross-coupling reactions of aromatic ethers catalyzed by late transition metals.