The electroplating of zinc is carried out in the presence of 3,4,5-Trimethoxy benzaldehyde from a chloride bath. The bath constituents are optimized through Hull cell experiments. Operating parameters such as pH, temperature, and current density are also optimized. The current efficiency and throwing power are measured at different current densities. Polarization study is carried out under galvanostatic conditions. Corrosion resistance test indicated good protection of steel by the coating. The consumption of brightener is determined in the laboratory scale. SEM photomicrographs revealed fine-grained structure of the deposit from the optimum bath. IR spectrum of the scratched deposit showed inclusion of addition agent.