A novel homologous series entitled 4-(4 '-n-alkoxy benzoyloxy) phenyl azo 2(''), 6('')-dimethyl benzenes consisting of 12 members is reported. Liquid crystal behavior as a nematogenic mesophase commences from the pentyloxy homologue monotropically and then continues enantiotropically until the last hexadecyloxy homologue without exhibition of any smectogenic behavior. An odd-even effect is observed for nematic-isotropic transition curve of the phase diagram. The textures of the nematic mesophase are of the threaded or Schlieren type. Analytical and spectral data support the molecular structure of the homologues. Transition temperatures of the novel homologues were determined by an optical polarizing microscopy. Liquid crystal properties of a novel homologous series are compared with other known homologous series. The average thermal stability for the nematic phase is 77.1 degrees C.