Eleven members of a novel homologous series -3-[4-n-Alkoxy Cinnamoyloxy] phenyl--4-nitro benzoyl ethylene are synthesized and evaluated for their mesomorphic properties. Seven members of the series are enantiotropically nematogenic without exhibition of smectogenic character, and the other four members are non-mesomorphic in character. Mesomorphic behavior from a phase diagram for solid to nematic and for nematic to isotropic transitions shows the normal behavior. The nematic to isotropic transition curve shows an oddeven effect. Analytical data support the structures of molecules. Nematogenic phase length ranges from 30 degrees C to 62 degrees C. Nematic-isotropic thermal stability is 175.7 degrees C. The mesomorphic properties of the series are compared with the structurally similar isomeric series. Thus, the series is predominantly mesomorphic (nematogenic) and partly non-mesomorphic with middle-order melting points. Transition temperatures and other liquid crystal properties were determined by optical polarizing microscopy with a heating stage.