An important issue in construction of organic photovoltaic cells concerns the selective contacts. Here, especially the modification of the hole-extraction is challenging, as energy levels have to match the polymer's highest occupied molecular orbital (HOMO). We took the view to the mutual anode interface and we sought for a solution-based alternative for commonly used PEDOT:PSS - with an eye on improving the hole-extraction with an inorganic interlayer. We present copper iodide (CuI) as a versatile inorganic p-type semiconductor that meets the requirements for enhanced charge extraction in donor polymers. We applied two types of anthracene-containing PPE-PPV block-copolymers that recently gained attention as efficient active absorbers in bulk heterojunction photovoltaic cells. We report on the advantages using CuI as hole-selective contact and show an improvement of the power conversion efficiency in polymer-based solar cells. (C) 2015 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).