This paper aims to explore the possibility of synchronous generator (SG) based wind energy generation system feeding an isolated load using a latest power transmission technology i.e. variable frequency transformer (VFT). The proposed configuration does not employ any power electronics based interface as in conventional SG based stand-alone wind energy conversion systems (SWECS). For analysis, the simulation models of proposed configuration as well as conventional configuration have been developed under MATLAB-Simulink environment. A series of studies on power fed from the SG to the different loads at various SG input speeds has been carried out with the developed models. Further to analyze the effectiveness of the proposed method; the efficiency, total harmonic distortion (THD) of output voltage and THD of output current of the proposed method have been compared with those of the conventional method. From obtained results, it is observed that the proposed method is simple and does not produce harmonics. Moreover to validate the proposed scheme, an experimental analysis has been carried out. Further, the cost analysis of both systems has also been carried out. From the cost analysis, it is observed that the proposed system is cheaper than the conventional system. (C) 2015 Elsevier Ltd. All rights reserved.