Lyotropic liq. crystal, coacervate and emulsion concs. were prepd. by compounding corn. surfactants (Na lauryl ether sulfate, ethylene oxide-lauryl alc. adduct, isopropyl palmitate, stawbery seed oil), preservatives and H2O and studied for rheol. properties, soly. in water and stability. Only the coacervate meet all user requirements. The concn. relationship of the coacervate viscosity showed a pecurial max. as diln, of the coacerwate with water resulted in increasing its viscosity.