Pluronic, F127 (PEG-PPO-PEG, Mn = 12,500 g/mol) and reverse pluronic, 10R5 (PPO-PEG-PPO, Mn = 2000 g/mol) were molecularly modulated to reach multifunctional mixed micelle systems aiming to overcome some of the inherent weaknesses of pluronic based drug delivery systems. Targeting function was introduced by covalent attachment of folic acid to F127 (F127-FA), while quercetin was anchored to 10R5 (P-Q). The successful syntheses were evidenced by H-1 NMR, FTIR, DSC and UV-Vis. The proof-of-concept for the mixed micelles prepared from the drug anchored pluronics was demonstrated through reduced CMCs, slower release rates and increased Doxorubicin (DOX) encapsulation capacity from similar to 19% to similar to 43%. Quercetin therefore boosted the interactions of DOX with the hydrophobic core of the micelles. This was further evidenced by colloidal probe AFM which demonstrated almost doubled adhesion forces between the DOX coated probe and the quercetin modified pluronic as compared to the plain pluronic. The pre-biological essay of the DOX-modulated mixed micelle demonstrates promising properties. In addition quercetin has previously been proposed as combinatory drug to DOX enhancing its therapeutic function and reducing the side effects to normal cells. (C) 2015 Elsevier Ltd. All rights reserved.