This paper deals about an experimental application of an ORC (organic Rankine cycle) in a ceramic industry for low grade waste heat recovery. The ORC module used in this application was initially designed and constructed to satisfy the main specifications for an efficient power system, highlighting a volumetric expander with large built-in volume ratio. Furthermore, the performance of the ORC was experimentally characterized in a test bench in a previous work, achieving a maximum gross electrical efficiency of 12.32%. Taking this as a starting point, the aim of this work is to verify the performance of this ORC operating in actual industrial conditions, besides to profiting the information extracted from the application to assess its profitability. For this, the system performance is experimentally characterized in the industry, discussing and comparing the results obtained to laboratory data. From these experimental results a model of the system is developed, which allows predicting the net electrical production of the system along a typical year of operation and quantifying the energy and environmental benefits of the project. Moreover, from the electrical generation, investment costs required and industrial electricity price, a feasibility study is conducted to address the profitability of the application. (C) 2015 Elsevier Ltd. All rights reserved.