A novel silanized CoFe2O4/fluorinated waterborne polyurethane (SC/FWPU) pressure sensitive adhesive was synthesized and characterized by atomic force microscopy (AFM), thermogravimetric analysis (TGA), dynamic mechanical analysis (DMA) and contact angle tester. The adhesive properties were measured in a test machine. Experimental results showed that the hydrophobicity, thermal stability, dynamic mechanical properties, as well as adhesive properties of SC/FWPU were improved with the incorporation of SC into FWPU. The dynamic hydrophobicity can be well described by the wetting kinetic model. The spreading-penetration parameter increased with an increase in SC content. The higher the spreading-penetration parameter is, the faster the contact angle reaches equilibrium, and the faster the SC/FWPU pressure sensitive adhesive penetrates and spreads. (C) 2015 Elsevier B.V. All rights reserved.