In this study, we demonstrate that ferrous ions confined on the hematite facets can significantly promote the H2O2 decomposition to produce center dot OH for more efficient organic contaminants degradation than the unconfined counterparts, while hematite nanorods with exposed {0 0 1} and {1 1 0} facets exhibit better confining effect than nanoplates with exposed {0 0 1} facets. Experimental results revealed that the H2O2 decomposition efficiency of hematite facet confined ferrous ions was affected by the amount of surface confined ferrous ions, and also governed by the binding mode of ferrous ions on the hematite facets. We interestingly found that the polar {1 1 0} facets could confine ferrous ions of higher density with a five-coordination binding mode and thus lower the H2O2 decomposition energetic span more efficiently than the nonpolar {0 0 1} facets, which confined ferrous ions with a six-coordination binding mode. The specific surface area normalized center dot OH formation rate constants were, respectively, 5.50 x 10(-3) and 1.04 x 10(-2) s(-1) for hematite nanoplates and nanorods confined ferrous ions, which were 1.2 and 2.2 times that (4.75 x 10(-3) s(-1)) of the unconfined counterpart. Moreover, rhodamine B could be efficiently degraded in the presence of hematite (0.4 g L-1), Fe2+ (5.0 x 10(-5) mol L-1) and H2O2 (5.0 x 10(-5) mol L-1) at pH 4.7, along with 23.6% and 72.5% of H2O2 consumption efficiencies for hematite nanoplates and nanorods, respectively. Meanwhile, 6.6% and 11.8% of nitrogen in rhodamine B were converted to NO3- in the hematite nanoplates and nanorods confined ferrous ions Fenton systems, respectively. It was found that N-deethylation, destruction of chromophores, opening-ring and mineralization occurred during the confined ferrous Fenton rhodamine B oxidation process. This study can deepen our understanding on the enhanced reactivity of ferrous ions bound on the surface of iron oxides, and also shed light on the design of high efficient heterogeneous Fenton catalysts. (C) 2015 Elsevier B.V. All rights reserved.