The bubble surface area flux, S(B), defined as the ration between the superficial gas rate J(G) and the Sauter mean bubble diameter D(32), has been widely used to describe the gas phase dispersion efficiency in flotation machines, and from this predict flotation performance, notable mineral recovery to forecast plant economics. In this work, results of bubble size distribution (BSD) generated in a pilot column are analyzed. Using video and image analysis techniques, the impact of different sampling rates on the BSD was evaluated. Measurements were carried out for D(32) = 1-2 mm, J(G) = 0.5-1.5 cm/s and two frother concentration, with a maximum sampling rate of 100 fps. In addition, the bubble rise velocity in the bubble swarm was measured, as a function of the individual bubble diameter, for different operational conditions. The identification of the BSD depends on the proper selection of the visual field and sampling rate for acquisition and processing of bubble images. Distortion in the estimation occurs because a larger holdup of small bubbles is observed, relative to the overall data set, due to their lower velocity. The actual BSD was obtained by correcting the observed population, considering the effect of bubble rise velocity. Thus, the actual bubble surface area flux, S(B), was calculated. The results were evaluated at a pilot scale (air-water system) as well as an industrial plant scale (air-pulp system). (C) 2010 Elsevier Ltd. All rights reserved.