Since 2007, several variations of a low carbon fuel standard (LCFS) have been implemented around the world. While emerging research tends to focus on greenhouse gas emission reductions from an LCFS, no studies have assessed the policy's political acceptability a critical component of implementation. We elicit public support for an existing LCFS in British Columbia and a hypothetical (proposed) LCFS for the rest of Canada using survey data collected from a representative sample of Canadian citizens (n=1306). Specifically, we assess: (1) citizen awareness of British Columbia's LCFS, (2) stated citizen support for the LCFS, and (3) how individual characteristics relate to levels of citizen support. We find that British Columbia's LCFS is almost unknown among British Columbia respondents, but once explained, 90% of respondents support it. We refer to this combination of low knowledge and high support as "passive support." We find similarly broad support in all other Canadian provinces, implying that citizen opposition is unlikely in jurisdictions considering an LCFS. Statistical analysis identifies some individual characteristics associated with LCFS support, including attitudes, demographics, and contextual factors. Results indicate where policymakers might anticipate opposition if it arises due to increased policy stringency or media coverage. (C) 2015 Elsevier Ltd. All rights reserved.