With the global awareness towards sustainability, biomass industry becomes one of the main focuses in the search of alternative renewable resources for energy and downstream product. However, the efficiency of the biomass management, especially in supply chain is still questionable. Even though many researches and integrations of supply chain network have been conducted, less has considered underutilised biomass. This leads to the ignorance of potential value in particular biomass species. A new Demand-Resources Value Targeting (DRVT) approach is introduced in this study to investigate the value of each biomass available in order to fully utilise the biomass in respective applications. With systematic biomass value classification, integration of supply chain based on biomass value from biomass resources-to-downstream product can be developed. DRVT model allows better understanding of biomass and their potential downstream application. A simple demonstration of DRVT approach is conducted based on biomass resources in Malaysia. (C) 2014 Elsevier Ltd. All rights reserved.