Based on a Danish survey including respondents with on-shore viewshed experience and varying degrees of off-shore viewshed experience, it is estimated how the different types of wind power experience influence the preferences for wind power, biomass energy and solar energy development in Denmark. The preference relations indicate that on-shore viewshed experience reduces preferences for wind power by 6% and increases preferences for biomass and solar energy solutions relative to wind power by nearly 5%. In contrast, off-shore viewshed experience increases preferences for wind power relative to biomass energy by 24%. However, the effect is dependent on the type of off-shore wind farm experience. Thus, experience of near-shore wind farms can reduce the preferences for wind power. The results also suggest that wind turbines in the viewshed influence the relative preferences between solar energy and biomass energy. (C) 2014 The Author. Published by Elsevier Ltd.