Both dyes and semiconductor photocatalysts are strong absorbers of near UV (365) and UV (254) nm wavelengths. Dye degradation may initiate via direct photolysis (254 nm), photocatalysis (254 or 365 nm), and photosensitized conversions (visible). When reactant and photocatalyst compete for photons, kinetic disguises may easily arise and must be recognized to properly interpret kinetic data from these multi-reaction systems. We published a 1990 simple kinetic analysis for liquid phase reactors involving simultaneous heterogeneous and homogeneous photochemical reactions. This circumstance applies to many of the approximately 6000 papers published to date on dye photo-degradation. While these reaction models may become complex in large reactors, the lab scale photoreactor provides simple lamp immersion geometries which allow for a clean separation of the relative weights carried by each available reaction path for dye degradation. In multiple cases, the proper consideration of the relative optical density of the dye solution and the photocatalyst suspension is not appreciated, leading to incomplete or incorrect kinetic interpretations. We analyze two detailed literature examples of dye conversions involving simultaneous homogeneous and heterogeneous photochemistries, and demonstrate kinetic disguises when dye conversion appears to be zero order from initial rate data, but first order due to linear ln(C) vs. time plots. We show that either light limitations or mass transfer limitations may be responsible for these kinetic disguises. These results may be followed in time qualitatively through use of a simple graph from our 1990 paper showing the regimes for the [relative absorbance x quantum yields] for heterogeneous vs. homogeneous reactions. (C) 2014 Elsevier B.V. All rights reserved.