From aspect of energy consuming to pump heat transfer fluid, there is no sound basis on which to create an optimum design of a thermal energy storage unit. Thus, it is necessary to develop a parameter to indicate the energy efficiency of such unit. This paper firstly defines a parameter that indicates the ratio of heat storage of phase change thermal energy storage unit to energy consumed in pumping heat transfer fluid, which is called the energy efficiency ratio, then numerically investigates the characteristics of this parameter. The results show that the energy efficiency ratio can clearly indicate the energy efficiency of a phase change thermal energy storage unit. When the fluid flow of a heat transfer fluid is in a laminar state, the energy efficiency ratio is larger than in a turbulent state. The energy efficiency ratio of a shell-and-tube phase change thermal energy storage unit is more sensitive to the outer tube diameter. Under the same working conditions, within the heat transfer fluids studied, the heat storage property of the phase change thermal energy storage unit is best for water as heat transfer fluid. A combined parameter is found to indicate the effects of both the physical properties of phase change material and heat transfer fluid on the energy efficiency ratio. (C) 2014 Elsevier Ltd. All rights reserved.