Organic phase change materials (PCMs) are a popular choice for many thermal energy storage applications including solar energy, building envelope thermal barriers, and passive cooling of portable electronics. Since the extent of phase change during a heating or cooling process is dependent upon rapid thermal penetration into the PCM, accurate knowledge of the thermal diffusivity of the PCM in both solid and liquid phases is crucial. This study addresses the existing gaps in information for liquid-phase PCM properties by examining an approach that determines the best path to prediction (BPP) for the thermal diffusivity of both alkanes and unsaturated acids. Knowledge of the BPP will enable researchers to explore the influence of PCM molecular structure on bulk thermophysical properties, thereby allowing the fabrication of optimized PCMs. The BPP method determines which of the tens of thousands of combinations of 22 different available theoretical techniques provides best agreement with thermal diffusivity values based on reported or measured density, heat capacity, and thermal conductivity for each of five PCMs (heneicosane, tricosane, tetracosane, oleic acid, and linoleic acid) in the liquid phase near the melting point. Separate BPPs were calibrated for alkanes based on heneicosane and tetracosane, and for the unsaturated acids. The alkane and unsaturated acid BPPs were then tested on a variety of similar materials, showing agreement with reported/measured thermal diffusivity within 15% for all materials. The alkane BPP was then applied to find that increasing the length of alkane chains decreases the PCM thermal diffusivity, showing how the determination of the BPP can be used to aid in the prediction of how the molecular structure of organic PCMs influences PCM performance in energy storage applications. (C) 2014 Elsevier Ltd. All rights reserved.