The solvent reorganization energies lambda0 of the electron self-exchange reaction between neutral molecules (nitrobenzene, its five para-substituted derivatives and benzonitrile) and the corresponding radical anions are discussed in terms of the Kirkwood approach combined with a semi-empirical calculation of the reactant structure (AMI and intermediate neglect of differential overlap (INDO) methods). The theoretical values of lambda0 are compared with the experimental reorganization energies lambda calculated from the Marcus equation and the homogeneous rate constants k(ex). It is found that the values of lambda0 obtained using the INDO method are approximately equal to the experimental lambda, whereas the AMI method gives poor results for para-substituted nitrobenzenes. The linear correlation of log k(ex) with a(N)2 where a(N) is a nitrogen coupling constant, established for para-substituted nitrobenzenes is interpreted. A simple criterion for slow electron transfer of an arbitrary flat polar arene is formulated in terms of the reactant structure and the model of the "specifying group" suggested earlier by some of the authors.