Low structure carbon black (CBN330), conductive high structure carbon black (CBXE2B) and carboxylated multiwalled carbon nanotube (MWCNT) were loaded into the blend of natural rubber (NR) and styrene butadiene rubber (SBR) at different contents up to 10 phr. Kraus plots showed that all the reinforcements interact with NR/SBR blend appropriately. However, the CBXE2B whose interfacial area is the highest showed greatest value of Kraus interaction parameter. Flory-Rhener model and effective torque value revealed that all of the reinforcements enhanced the crosslink density, among them CBXE2B showed the highest impact and MWCNT placed in the second rank. It was also shown that the cure kinetic is affected considerably by incorporating all three reinforcements, resulting in lower scorch time and higher cure rate. It was concluded that the network structure and cure kinetic of CB filled rubber was greatly governed by the bound rubber and its content. (C) 2013 Elsevier B.V. All rights reserved.