Zeolites with a high Si/Al ratio can be used as selective adsorbents in water treatment, targeting organic micropollutants which are removed poorly with activated carbon. Due to size exclusion, many Natural Organic Matter (NOM) components cannot access the pores, thus limiting adsorption competition between organic micropollutant and NOM. Furthermore, zeolite channel diameter; are close to molecule diameters, which results in strong van der Waals interaction. MOR200 and ZSM5, the two most hydrophobic zeolites, showed the highest removal of neutral nitrosamines in demineralised water, with higher efficacy than activated carbon. DAY and MOR30, which were relatively hydrophilic zeolites, did not show appreciable removal of any of the nitrosamines. When nitrosamines were adsorbed from surface water, there was no influence of competition with, or pore blockage by, NOM components on nitrosamine removal for ZSM5 zeolite, in contrast to activated carbon. Repulsion of negatively charged pharmaceuticals was significant for ZSM5, which had a Si/Al ratio of 80. MOR200 had a Si/Al ratio of 200, indicating a lower Al content than ZSM5 and, as such, a lower negative surface charge. Charge effects were not observed for MOR200. A relationship was found between the Stokes diameter of the pharmaceuticals and nitrosamines, and their removal by ZSM5 and MOR200, indicating that a "close fit" adsorption mechanism is more likely than hydrophobic interaction in these zeolites. Due to their selective nature, adsorption on zeolites should only be considered as an additional treatment step to existing processes, dedicated for the removal of specific organic micropollutants. Less specific treatment techniques, such as activated carbon filtration, are still required to ensure a broad barrier for organic micropollutants in water treatment. (C) 2012 Elsevier B.V. All rights reserved.