The results of a survey describing the attitude to renewable energy supply (RES) amongst tourism accommodation providers in Queensland, Australia, are presented. A 65% response rate was achieved. Results showed that 9.2% of respondents had some form of RES, and that the majority of operators were interested in RES but mixed in opinions as to its marketing value for their operation. Tourist operators believed their industry is resistant to RES implementation due to reservations regarding RES power supply limitations, reliability and economic viability. Possession of a RES by the respondent did not affect this attitude. Analysis of variation in response with geographical position revealed a coastal versus interior difference. Likewise, a breakdown of responses according to accommodation type indicated that accommodation size had a significant bearing on operator opinion. Higher proportions of respondents from large operations such as large hotels and self-catering accommodation returned affirmative responses regarding RES marketing capabilities and confidence in RES than the smaller operations, which included small hotels, stations and villas/cabins. (c) 2006 Elsevier Ltd. All rights reserved.