A detailed X-ray study of Zr rods, subjected to ECAP at 350 degrees C by routes C and B-C, was conducted by the new X-ray method of Generalized Pole Figures, combining texture measurement with registration of X-ray line profiles. The data analysis is based on conceptions of the texture formation theory, connecting features of grain reorientation with activated deformation mechanisms. A degree of reproduction of the same distinctive texture by successive ECAP passes with antecedent rotation of the rod reflects attendant structure changes in material.