Texture transition in silver introduced by the addition of 10 at% Pd alloying element was analyzed in this study. Experimental results show that the dependence of rolling texture on rolling reduction in thickness rather than on rolling temperature has been mostly detected, and the recrystallization texture transition process in pure silver is so strongly influenced by the addition of alloying element palladium that the final stable state of recrystallization texture has been changed from Brass {011}< 211 > orientation to Copper {112}< 111 > orientation. The single cube {001}< 100 > recrystallization texture in warm rolled silver, Brass {011}< 211 > recrystallization texture in room-temperature rolled silver, and Copper {112}< 111 > recrystallization texture in room-temperature rolled or warm rolled Ag-10 at% Pd alloy have been successfully developed for the fabrication of metallic substrates suitable for high-temperature superconducting tapes.