Pt-based core-shell electrocatalysts with one-dimensional (1D) nanostructure show a great opportunity to improve the catalytic activity and durability of pure Pt catalyst for oxygen reduction reaction (ORR). Here, we synthesize Cu@CuPt core@shell nanowires (NWs) with 1D nanostructure by using Cu NWs as templates in organic solvent medium. The ORR mass activity and specific activity of PtCu NWs are 0.216 A mg(pt)(-1) and 0.404 mA cm(-2) at 0.9 V, respectively, which are 3.1 and 3.7 times larger than that of the commercial Pt/C catalyst (0.07 A mg(pt)(-1) and 0.110 mA cm(-2), respectively). Theoretical studies suggest that the electronic effect of the Cu substrate on the Pt monolayer could be the main reason for the higher activity of PtCu NWs than that of the commercial Pt/C catalyst. In addition, the PtCu NWs show much better durability than the commercial Pt/C catalyst after stability test. It is expected that the as-synthesized PtCu NWs in organic solvent medium could be excellent candidates as high performance catalysts for ORR. (C) 2014 Elsevier B.V. All rights reserved.