Preferred orientation of zinc deposits during charging is shown to significantly improve performance and cycle life in flow-assisted alkaline zinc batteries, which has not been demonstrated earlier. The preferred orientation of zinc deposits was investigated using X-ray diffraction (XRD). Compact zinc is found to have (11 (2) over bar2) preferred orientation on brass, which contributes to similar to 60% of the texture. The effect of charging current and zincate concentration on morphology was investigated in a rotating hull cell and correlated with anodic efficiency. Compact zinc deposits are found to have a fine-grained, bright finish and the highest anodic efficiency. Electrochemical impedance spectroscopy (EIS) proves that compact zinc corresponds to the minimum in the half-cell resistance. Morphological control using compact zinc could be accomplished using innovations such as pulse charging or enhanced mass-transfer to improve anode performance without affecting the cathode. (C) 2014 Elsevier B.V. All rights reserved.