In this work the Ashby approach was used to select materials for bipolar plates for polymer electrolyte membrane (PEM) fuel cells. The procedure was based on the development of a trade-off strategy based on the evaluation of the corresponding Ashby charts. A detailed analysis of relevant performance attributes for different types of materials traditionally used as bipolar plates is given. The data used in the selection process were collected from the scientific literature and from datasheets of commercial products. In this regard, graphite-polymer composites and metals are thoroughly compared owing to their mechanical, electrical and corrosion properties. The results evidenced the suitability of the Ashby approach as a reliable method to assist the designer of bipolar plates in the complex task of selecting materials that allow for the best overall performance. (C) 2012 Elsevier B.V. All rights reserved.