Wastewaters resulting from the textile and dye finishing industries need complex treatment for efficient removal of colour and other compounds existent in the dyeing and rising baths (heavy metals, surfactants, equalizers, etc.). Modified fly ash (FA) mixed with TiO2 photocatalyst represent a viable option for simultaneous removal of dyes and heavy metals, and the optimized conditions are discussed in this paper for synthetic wastewaters containing methyl-orange (MO) and cadmium. For a cost-effective dye removal process, further tests were done, replacing the photocatalyst with a (photo)Fenton system. The optimized technological parameters (contact time, amount of fly ash and amount of Fe2+/H2O2) allow to reach removal efficiencies up to 88% for the heavy metal and up to 70% for the dye. The adsorption mechanisms and the process kinetic are discussed, also considering the possibility of in situ generation of the Fenton system, due to the fly ash composition. (C) 2012 Elsevier B.V. All rights reserved.