In the studies of fouling and cleaning of heat exchange surfaces in dairy plants, whey protein deposits and heat induced whey protein gels (HIWPG) are considered as suitable model material to simulate the proteinaceous based type "A" milk fouling. Protein concentration of the fouling solution may significantly influence the formation of milk deposits on heat exchange surfaces, hence affecting the cleaning efficiency. In this study, a laboratory produced heat induced whey protein gels (HIWPG) and a pilot plant heat exchanger fouling/cleaning were used to investigate the effect of protein concentration on formation and cleaning of dairy fouling. Here, HIWPGs made from different protein concentrations were formed in capsules and then dissolved in aqueous sodium hydroxide (0.5 wt%). The dissolution rate calculation based on the UV spectrophotometer analysis. In the pilot-scale plant study, whey protein fouling deposits were formed by recirculating whey protein solutions with different concentrations through the heat exchange section in different runs, respectively. The deposit layers were then removed by recirculating aqueous sodium hydroxide (0.5 wt%) and the cleaning efficiency was monitored in the form of the recovery of heat transfer coefficient while both fluid electric conductivity and turbidity were monitored as indications of cleaning completion. It was found that increasing the protein concentration of the HIWPG significantly increased the gel hardness and the dissolution time. In addition, increasing the protein concentration significantly increased both, the amount of the fouling on the pilot-scale plant and the time required to clean the fouling deposit. (C) 2010 Elsevier Ltd. All rights reserved.