The temperature field and flow patterns of a liquid film flowing over a vertical uniformly heated surface have been experimentally investigated. Our experiments show that this film flow is sensitive to the heating conditions. When the film is cooled by the substrate, its surface area increases, and when it is heated its surface area decreases. The analysis attributed the changing properties of the flow to lateral Marangoni effect, i.e. to surface tension gradient transverse to the flow. The influence of the viscosity variations on the non-isothermal liquid film flow was also considered and compared with that of the surface tension variations. It was shown that the contraction or extension of the films was mainly caused by the lateral surface tension gradient that might be determined by the viscosity variations. (C) 2007 Elsevier Ltd. All rights reserved.