Controlled amounts of chemically synthesised gold (Au) nanoclusters were deposited onto tungsten trioxide (WO3) nanostructured thin films as sensors for hydrogen. The Au/WO3 thin films were characterised by XPS, XRD, SEM and TEM. Performance of Au/WO3 films was tested at operating temperatures varying from room temperature to 450 degrees C. It was demonstrated that Au metal loading plays an important role in defining enhancement of the sensor response towards hydrogen. "Less is more" principle applies to the reported here sensors as materials made using lower concentration of Au nanoclusters demonstrated significantly better response. HRTEM images of the Au/WO3 thin films provide evidence that the more active sensors are enriched with smaller Au nanoparticles (<= 5 nm). Fast response towards H-2 within a wide range of industrially relevant concentrations, excellent baseline stability and signal reproducibility at optimized operating temperature demonstrate feasibility of this novel approach toward fabrication of sensors. Copyright (C) 2013, Hydrogen Energy Publications, LLC. Published by Elsevier Ltd. All rights reserved.