Hydrogen is usually presented as a promising energy carrier that has a major role to play in low carbon transportation, through the use of fuel cells. However, such a development is not expected in the short term. In the meantime, hydrogen may also contribute to reduce carbon emissions in diverse sectors among which methanol production. Methanol can be produced by combining carbon dioxide and hydrogen, hence facilitating carbon dioxide emission mitigation while providing a beneficial tool to manage the electric system, if hydrogen is produced by alkaline electrolysis operated in a variable way driven by the spot and balancing electricity markets. Such a concept is promoted by the VItESSE(2) project (Industrial and Energy value of CO2 through Efficient use of CO2-free electricity - Electricity Network System Control & Electricity Storage). Through the proposed market driven approach, hydrogen production offers a possibility to help managing the electric system, together with an opportunity to reduce hydrogen production costs. Copyright (C) 2012, Hydrogen Energy Publications, LLC. Published by Elsevier Ltd. All rights reserved.