A factorial design at two levels and four factors has been carried out in order to investigate the potential for hydrogen generation using Eosin Y-sensitized TiO(2)/Pt catalyst under visible solar light in presence of triethanolamine (TEOA) as electron donor. The solution pH was found to be a significant parameter, and was maintained at pH 7.0 throughout the investigation. Visible light irradiation time (I-time) showed highest positive effect on hydrogen generation followed by initial Eosin Y concentration (for dye-sensitization) and the TEOA concentration while Pt content (wt %) in TiO(2) showed negative effect toward hydrogen generation. Experimental data were analyzed using both "Pareto analysis" as well as conventional regression analysis techniques. A regression function is proposed that satisfactorily predicts hydrogen generation. Copyright (C) 2011, Hydrogen Energy Publications, LLC. Published by Elsevier Ltd. All rights reserved.