In order to improve the adhesion between steel and rubber, a novel coating deposition technique has been developed, where steel substrate with orchestrated surface roughness was coated with double-layer coatings consisting of a thin Cu strike layer followed by a Cu-Sn layer with varying Sn compositions by immersion route. Coating surface characteristics studied using scanning electron microscope coupled with energy dispersion spectroscopy analyzer, electron probe micro analyzer, and inductively coupled plasma optical emission spectroscopy showed improvement in surface coverage with coating after employing the strike layer coating attributed to the better coating penetration in the deep roughness troughs. Peel test of the coated samples vulcanized with styrene butadiene rubber (SBR) was carried out which showed improvement in adhesion strength of the double-layer-coated samples inferring more uniform Cu-sulfide layer formation at interface due to more uniform coating coverage in these samples. Highest peel strength with uniform cohesive fracture within rubber was observed for optimum 2-3 wt% Sn content in the coatings. This result was further supported by pull-out test conducted on coated wire samples vulcanized with SBR.