In this paper a novel design approach for small scale low enthalpy binary geothermal power plants is proposed. After the suction, the hot water (brine) superheats an organic fluid (R134a) in a Rankine cycle and, then, is injected back underground. This fact causes the well-known thermal degradation of the geothermal resource during the years. Hence, the binary geothermal power plants have to operate with conditions that largely vary during their life and, consequently, the most part of their functioning is executed in off-design conditions. So, as the novel approach here proposed, the design temperature of the geothermal resource is selected between its highest and lowest values, that correspond to the beginning and the end of the operative life of the geothermal power plant, respectively. Hence, using a detailed off-design performance model, the optimal design point of the geothermal power plant is evaluated maximizing the total actualized cash flow from the incentives for renewable power generation. Under different renewable energy incentive scenarios, the power plant that is designed using the lowest temperature of the geothermal resource always results the best option. (C) 2012 Elsevier Ltd. All rights reserved.