Buildings account for a relevant fraction of the energy consumed by a country, up to 20-40% of the yearly energy consumption. If only electricity is considered, the fraction is even bigger, reaching around 73% of the total electricity consumption, equally divided into residential and commercial dwellings. Building and Home Automation have a potential to profoundly impact current and future buildings' energy efficiency by informing users about their current consumption patterns, by suggesting more efficient behaviors, and by pro-actively changing/modifying user actions for reducing the associated energy wastes. In this paper we investigate the capability of an automated home to automatically, and timely, inform users about energy consumption, by harvesting opinions of residential inhabitants on energy feedback interfaces. We report here the results of an on-line survey, involving nearly a thousand participants, about feedback mechanisms suggested by the research community, with the goal of understanding what feedback is felt by home inhabitants easier to understand, more likely to be used, and more effective in promoting behavior changes. Contextually, we also collect and distill users' attitude towards in-home energy displays and their preferred locations, gathering useful insights on user-driven design of more effective in-home energy displays. (C) 2011 Elsevier B.V. All rights reserved.