We report that the Seebeck coefficient of a Nafion membrane cell with hydrogen electrodes saturated with water vapour, at 1 bar hydrogen pressure and 340 K, is equal to 670 +/- 50 mu V/K, meaning that the entropy change of the anode reaction at reversible conditions (67 J/(K mol)) corresponds to a reversible heat release of 22 kJ/mol. The transported entropy of protons across the membrane at Soret equilibrium was estimated from this value to 1 +/- 5J/(K mol). The results were supported by the expected variation in the Seebeck coefficient with the hydrogen pressure. We report also the temperature difference of the electrodes, when passing electric current through the cell, and find that the anode is heated (a Peltier heat effect), giving qualitative support to the result for the Seebeck coefficient. The Seebeck and Peltier effects are related by non-equilibrium thermodynamics theory, and the Peltier heat of the cathode in the fuel cell is calculated for steady state conditions to 6 +/- 2 kJ/mol at 340 K. The division of the reversible heat release between the anode and the cathode, can be expected to vary with the current density, as the magnitude of the current density can have a big impact on water transport and water concentration profile. (C) 2013 Elsevier Ltd. All rights reserved.