Energy crises reverberate within societies and encourage worldwide change in this industry. In this context. Brazil has been consolidating the National Program for the Production and Use of Biodiesel (Programa Nacional de Producao e Uso do Biodiesel-PNPB). This article analyzes BSBIOS and PETROBRAS BIOFUELS, which is a company that is incorporated under the PNPB. After providing an overview, the manuscript focuses on the criteria used for the selection of the agricultural raw materials used in the biodiesel industry. A reference model that considered the economic, technological, and social dimensions was developed; these dimensions were analyzed in relation to the production matrices of the soybean, canola, sunflower, and castor plants. The company strategically opted to establish programs for promoting the production of only soybean and canola. In the short term, the company has accepted the evidence that the main source of raw materials is soybean production. This decision was made considering the multicriteria analysis that was developed, which involved a number of economic, technological, and social aspects. Consequently, this analysis used in the decision-making process exhibits both a macro (the national and international environment) and a micro perspective (the companies' reality). (C) 2014 Published by Elsevier Ltd.