Mandates for renewable energy lead to siting disputes, because meeting the mandates requires the development of renewable energy production facilities. Proposals for one common form of renewable energy, commercial wind farms, are frequently met with forceful local opposition. Dissatisfied with simplistic explanations for this opposition (i.e., NIMBY), social scientists have urged a more nuanced understanding of public attitudes towards wind energy and other renewables. Based on a survey of residents of coastal Michigan, this article explores the foie of general values and beliefs in shaping attitudes towards the potential development of commercial wind energy projects in or near respondents' communities. Structural equation modeling reveals that support of commercial wind energy depends largely on a belief that wind farms will provide economic benefits to the community. Underlying values have substantial and important indirect effects on beliefs regarding the likely economic outcomes of wind farm development. Altruistic values buoy wind energy attitudes, while values of traditionalism diminish wind energy support. The pivotal role of values in attitudes towards renewables lends support for more participatory development processes. (c) 2013 Elsevier Ltd. All rights reserved.