Presently, there are numerous applications for non-destructive techniques like emission tomography, laser based methods and particle image velocimetry that are used to study flame characteristics. Reconstruction of the flame intensity field using emission tomography has the advantage over other technologies that it gives accurate results but at the same time requires relatively inexpensive equipment, and therefore, has numerous industrial applications. In the present paper, a new algorithm performing Direct-3D reconstruction using the maximization of entropy (MENT) methodology has been introduced. Through detailed studies using a mathematical object, it has been shown that the Direct-3D algorithm shows significantly reduced errors as compared to 2D slice-by-slice reconstruction algorithms. Secondly, the major features of the proposed algorithm, for e.g., effect of orientation, effect of number of views, and robustness have been discussed. Finally, a few qualitative results from actual flames have been presented using a candle and a gas fired burner, and the results match well with the actual flame geometry and intensity distribution. (C) 2013 The Combustion Institute. Published by Elsevier Inc. All rights reserved.