Twenty-four different titania-based systems synthesized through the sol-gel process varying the precursor (titanium isopropoxide or tetrachloride) and/or the ageing conditions (magnetic stirring, ultrasounds, microwave or reflux) were tested for liquid-phase selective photooxidation of 2-butenol (crotyl alcohol) to 2-butenal (crotonaldehyde) and gas-phase selective photooxidation of 2-propanol to acetone. To the best of our knowledge, the former process is suggested for the first time as test reaction for photocatalytic activity. Interestingly, both test reactions (despite having very different reactant/catalyst ratio and contact times) showed quite similar results in terms of influence of the precursor (titanium isopropoxide leading to better results than titanium tetrachloride) and the metals (the presence of iron, palladium or zinc being detrimental to activity whereas zirconium and especially gold improved the results as compared to pure titania). To our mind, these results give validity to both processes as test reactions for a fast screening of catalysts for photocatalytic tranformations. Finally, some gold-containing solids even improved photocatalytic activity of Degussa P25. (C) 2012 Elsevier B.V. All rights reserved.