A simple metal-free donor-acceptor type sensitizer U01, bearing strong electron donor indoline-triphenylamine was synthesized for panchromatic sensitization of TiO2 nanocrystalline film. Photovoltaic properties of U01 showed remarkably enhanced light harvesting due to the presence of strong electron donor and robust structure. The new U01 sensitized solar cell exhibited a photovoltaic performance: a short-circuit photocurrent density (J(sc)) of 10.70 mA cm(-2), an open-circuit photovoltage (V-oc) of 0.758 V and a fill factor (FF) of 0.74, corresponding to an overall conversion efficiency of 6.01% under standard global AM 1.5 solar light condition. Our results suggest that indoline-triphenylamine based robust D-A molecular architecture is a highly promising class of panchromatic sensitizers for improvement of the performance of dye-sensitized solar cells (DSCs). (C) 2013 Elsevier B.V. All rights reserved.