Strong electric fields open new routes for the control of radiation less decay in molecules With conical. intersections. Here, we present quantum chemical and quantum dynamical simulations which demonstrate that the radiation less decay, and related photoisomerization of pyridinylidene-phenoxide can be effectively manipulated with strong electric fields by shifting the conical intersection. Moreover, we show the effects of the electric field on the orientation of the molecules and on the photoexcitation and discuss the conditions for which the field induced coupling between rotational and vibronic states can be neglected.